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Social Media Campaign Proposal

May, 2023

post-thumb This proposal was created for the course Writing for Public Relations and outlines a social media campaign for the Valorant Instagram account to promote inclusivity in game and in the Riot offices. It aspires to uplift marginalized voices in gaming and propel the efforts Riot undergoes to diversify its player base and team. The proposal includes sample posts, captions, measurable goals for success, etc.

This campaign builds off of the work I have done for my internship with Marginalized Genders in Gaming at UCSB (MGG) and my passion for fostering welcoming, diverse spaces in the gaming sphere.

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